Marketing for personal injury firms
This is the most contested niche in the profession and the one where search decides most. Somebody is discharged from hospital, opens a phone and chooses in an afternoon. Everything here is built for that afternoon: the search, the page, the answer and the speed of the intake.
A 30-minute video call. The audit document and the 90-day plan.
What changes
Aggregators and claims companies outrank the firm for the searches worth having.
The enquiry is decided in hours: whoever answers first is frequently whoever is instructed.
The client compares three firms on a phone screen while still in pain and out of work.
Fee competition arrives from national brands with no office anywhere near the accident.
Advertising restraint is tightest exactly where the temptation to promise compensation is highest.
The speciality of the house: the enquiry that is searched for once and decided in a day.
Personal injury is not won with volume of traffic, it is won with the combination of proximity and speed. The searches that matter carry a place name and a moment of panic, and they are answered by pages that explain the process without promising a figure, backed by an intake that replies the same day. We build the local pages first, the general ones second, and we time the whole thing against how fast your office can pick up the phone.
How it runs
Local pages by territory
One page per city and per type of accident, because the search that converts almost always names a place.
The Google Business profile of every office
Reviews, hours, photographs and questions answered. In this area the map pack takes enquiries the classic results never see.
Content on process, never on amounts
What happens after the report, what the medical assessment is for, what the deadlines are. Useful, and clear of promising a result.
Same-day intake
Booking, an automated first response and a qualification question, so the enquiry does not go cold while the office is at court.
Every service
Content & SEO
Eight pieces a month, reviewed to legal standards, and the rankings that carry them.
Newsletter & CRM
A fortnightly newsletter, a segmented CRM and three automations that stop enquiries going cold.
Social
LinkedIn three times a week for the partner and the firm. Measured in enquiries, never in likes.
PR & Media
One article a month in the house media, one third-party appearance a quarter.
Branded & Cases
One documented case a quarter, anonymised or with express authorisation.
Strategy & Data
A live dashboard, a quarterly plan and one number: cost per signed instruction.
Questions
Can we advertise the compensation obtained in a case?
Not as a promise or an expectation. A documented case can describe what was done, anonymised or with express authorisation, but the profession does not allow an outcome to be sold as repeatable and neither do we.
How do we compete with the big claims companies?
On proximity and on judgement, not on budget. They cannot write a page about the court in your city, and they cannot answer the phone as a lawyer who knows it. That is the ground we build on.
Do you run paid search as well?
The retainers cover organic work. If paid search is warranted for your territory, the audit says so and it is quoted separately; we do not bundle media spend into a fee to make a number look better.
Do you work with more than one personal injury firm in a city?
No. This is the practice area where exclusivity matters most: one firm per territory and per practice area, written into the retainer.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.