We don’t do marketing. We bring signed instructions.
Content, SEO and demand for law firms, and for nothing else. Personal injury, family, employment, criminal, commercial. One firm per territory and practice area, written into the retainer. We commit to qualified enquiries; we never promise outcomes.
A 30-minute video call. The audit document and the 90-day plan.
The case that matters starts on Google
Someone in an accident, handling an estate or holding a dismissal letter does not ask around the club: they search, they compare and they call. The firm that answers that search with judgement takes the enquiry. The rest share what is left.
You have the substance. You are missing being found
A firm’s standing is not argued on Google. It is discovered there, or not at all. Twenty years of practice do not rank on their own, and the directory that ranks instead of you is charging someone for the privilege.
Followers are not enquiries
Your firm does not need more followers. It needs 20 qualified personal injury enquiries a month, booked in the diary, with the practice area and the territory that suit you. Everything else is a vanity metric with an invoice attached.
What we actually do for you
The content, SEO and demand agency for law firms.
Content & SEO
Eight pieces a month, reviewed to legal standards, and the rankings that carry them.
Newsletter & CRM
A fortnightly newsletter, a segmented CRM and three automations that stop enquiries going cold.
Social
LinkedIn three times a week for the partner and the firm. Measured in enquiries, never in likes.
PR & Media
One article a month in the house media, one third-party appearance a quarter: cited by someone who is not you.
Branded & Cases
One documented case a quarter, anonymised or with express authorisation.
Strategy & Data
A live dashboard, a quarterly plan and one number: cost per signed instruction.
One client per city. Yours could be it.
Personal injury and liability
The speciality of the house: the enquiry that is searched for once and decided in a day.
Family and succession
A long, private decision: the client reads for weeks before anyone calls.
Employment
Two clients in one practice: the dismissed employee and the company that needs a retainer.
Criminal defence
The most urgent enquiry there is, and the one where restraint matters most.
Commercial and tax
A long sale to a board: the retainer is decided months before anyone asks for a proposal.
Boutique firms
Two to fifteen lawyers, one speciality, and no marketing department to run it.
Legal marketing, and nothing else
We do not take on dentists, gyms or estate agents in the afternoons. One niche, one vocabulary, one set of professional conduct rules. The method is the one Rankings.io has run for 13 years in the US legal niche.
One firm per territory
And per practice area. If we run your personal injury work in your territory, we do not run the firm’s across the street. Exclusivity is written into the retainer, not promised over lunch.
Professional conduct first
We never promise case outcomes, and we will not write a line that a bar association would have to look at twice. We promise qualified enquiries, and we put that in writing.
Counted work, measured to the instruction
Eight pieces a month, one pillar a quarter, two links a month, a live dashboard and a one-page report. Everything we deliver can be counted, and it is measured through to the signed instruction, not to an impression.
Everything is the firm’s
Site, content, CRM and data stay in the client’s name from day one. The fee note gets paid, the file stays. No hostage domains, no analytics account we keep the keys to.
Further to the above: instructions to show, still zero
This demand practice has only just been admitted. We will not hang someone else’s numbers in the library. The first numbers you see will be your own, case by case, anonymised or with express authorisation.
Latest from the journal
When the scheme stalls, private work arrives by search
A legal aid fees dispute dominated this week's criminal defence headlines, with certificates reported down 93%. For a defence practice that is a mix change.
31 Aug 2026Expertise became the brand. Boutique firms now have to show it
Trade press says the gap between large and small firms is narrowing and expertise is now the brand. For a boutique partner that is a positioning decision.
26 Aug 2026Prepare, not panic: the employment retainer window is open
Businesses are being urged to prepare for the Employment Rights Act. For an employment practice that advice is a demand signal, and it has a short shelf life.
Questions
What does marketing for a law firm cost?
It depends on the practice area, the territory and how much ground there is to make up, so the honest answer is not a figure on a page. The free growth audit does the arithmetic with your numbers: your average fee note, how many instructions a retainer has to bring to pay for itself, and what a directory already charges you for that same enquiry. If it fits, a proposal in 48 hours, with the fee held for as long as the retainer lasts. If it does not, we say so.
Do you guarantee results?
We never promise case outcomes: a law firm cannot advertise them and we will not imply them. What we commit to in writing is the volume of work delivered and a measurable path to qualified enquiries, reviewed every month.
Do you work with more than one firm in the same city?
No. One firm per territory and per practice area. If we run your personal injury work in your territory, we do not run the firm’s across the street. The exclusivity clause is part of the retainer.
Can I see your case studies?
Not yet, and we will not borrow anyone else’s. This demand practice has only just been admitted and has no client results to show. The method comes from Rankings.io, 13 years in the US legal niche; the first numbers you see will be your own.
What is the free growth audit?
An 8 to 10 page document: your visibility against three competitors, an audit of your site and content with three prioritised opportunities, and a 90-day plan, walked through on a 30-minute video call. If it fits, a proposal in 48 hours. If not, we say so.
Who writes the content, and who reviews it?
We write it and your firm signs it off. Nothing goes out without a lawyer from the practice area reading it: the point of legal content is that it survives a client quoting it back at you.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.