Branded content and documented cases
A firm’s best sales material is the work it has already done, written down properly. This item documents one matter a quarter, always anonymised or with express authorisation, and turns it into a page, a PDF and a short video. Measured in sales use and in instructions won with the material.
A 30-minute video call. The audit document and the 90-day plan.
Twenty years of work and nothing to hand over
A prospective client asks what you have done in a matter like theirs, and the answer is a partner telling a story from memory in a meeting they may not attend. The work exists. The document does not. So the decision gets made on price against a firm with a worse practice and a better folder.
Branded & Cases
One documented case a quarter
Situation, approach and what the firm actually did, written so a reader in the same position recognises themselves in the first paragraph.
Anonymisation or express authorisation
Before a word is written we settle which of the two applies and put it in writing. There is no third option and no informal shortcut.
A page, a PDF and a short video
The same case in three formats: a page that ranks, a PDF a partner can leave on a table, and a two-minute video for the profile and the proposal.
The firm’s own materials
Credentials deck, practice-area one-pagers and a proposal template, so what leaves the firm looks like the firm and not like a template.
Legal sign-off before publication
Every case read by the partner responsible for it. No outcome promised, no figure implied, nothing a bar association would need to look at twice.
How it runs
- 01
01 · Choosing the matter
Not the most spectacular one: the most repeatable one. The case worth documenting is the one you would happily receive ten more of.
- 02
02 · Permissions
Anonymisation or express authorisation, settled and recorded before drafting. If neither is available, we choose another matter.
- 03
03 · The interview
Forty-five minutes with the lawyer who ran it. Everything else is written from that recording, so the judgement in the text is genuinely theirs.
- 04
04 · Three formats, one sign-off
Page, PDF and video produced together and approved in a single review, rather than three separate rounds of comments.
What changes
The partner walks into a meeting with a document instead of an anecdote.
A prospective client sees the firm has handled their situation before, in writing.
The proposal stops competing on price alone.
Each documented case also ranks, because it is written for the search that describes the situation.
Who we work with
Personal injury and liability
The speciality of the house: the enquiry that is searched for once and decided in a day.
Family and succession
A long, private decision: the client reads for weeks before anyone calls.
Employment
Two clients in one practice: the dismissed employee and the company that needs a retainer.
Criminal defence
The most urgent enquiry there is, and the one where restraint matters most.
Commercial and tax
A long sale to a board: the retainer is decided months before anyone asks for a proposal.
Boutique firms
Two to fifteen lawyers, one speciality, and no marketing department to run it.
Questions
Can a law firm publish its cases?
Anonymised, or with the client’s express authorisation, and without presenting an outcome as something that can be repeated. Those are the two routes we use, and the permission is settled before anything is drafted.
Do you publish figures obtained?
Only where authorisation covers it, and always as what happened in one matter rather than as a promise. We do not build advertising out of a number that another court could read differently.
What if no client authorises anything?
Then everything is anonymised, and the case still works: what persuades a reader is recognising the situation and the approach, not the name of the party.
Do you have documented cases of your own to show?
Not yet. This demand practice has only just been admitted and has no client results to show. The first ones published will be our clients’ own, on these terms.
Related services
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Eight pieces a month, reviewed to legal standards, and the rankings that carry them.
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Social
LinkedIn three times a week for the partner and the firm. Measured in enquiries, never in likes.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.