Marketing for boutique law firms
Between two and fifteen lawyers, a speciality most large firms cannot match, and nobody whose job it is to publish anything. The bottleneck is never talent, it is that the person who should write the article is in a hearing. This is the item that removes that bottleneck without adding a headcount.
A 30-minute video call. The audit document and the 90-day plan.
What changes
Nobody in the firm owns marketing, so it happens in bursts and then stops for a quarter.
National brands with real budgets sit above the firm for its own speciality.
The partner is the product, the salesperson and the fee earner, and there are only so many hours.
Agencies quote for generic services that ignore how a law firm actually gets instructed.
Two to fifteen lawyers, one speciality, and no marketing department to run it.
A boutique wins on the narrowness that a large firm cannot afford to serve properly. So we do not broaden the firm: we sharpen it. One speciality, owned completely in search and in the trade, with a fixed monthly rhythm that does not depend on anyone having a free Friday. The whole point of a retainer here is that publication survives a busy month.
How it runs
Own one speciality completely
Better first for one thing than fourth for five. The narrow position is the boutique’s only structural advantage, and it has to be defended in writing.
A rhythm that does not depend on the partner
We draft, the firm approves in a single weekly batch of fifteen minutes. That is the only way publication survives a trial week.
The partner as the visible name
In a boutique the client is choosing a person. Everything published carries a byline, and the profile is built to hold the traffic.
One retainer, no hires
The published fee replaces a marketing salary the firm was never going to justify, and it is held by contract.
Every service
Content & SEO
Eight pieces a month, reviewed to legal standards, and the rankings that carry them.
Newsletter & CRM
A fortnightly newsletter, a segmented CRM and three automations that stop enquiries going cold.
Social
LinkedIn three times a week for the partner and the firm. Measured in enquiries, never in likes.
PR & Media
One article a month in the house media, one third-party appearance a quarter.
Branded & Cases
One documented case a quarter, anonymised or with express authorisation.
Strategy & Data
A live dashboard, a quarterly plan and one number: cost per signed instruction.
Questions
Is 1.900 €/mo justifiable for a firm of four?
That depends on your average fee note and how many instructions the retainer needs to bring to pay for itself. The audit does that arithmetic with your numbers, and it says so plainly when the answer is no.
How much of the partner’s time does this take?
Roughly fifteen minutes a week of approvals, a monthly meeting of thirty minutes and one interview per quarter for the documented case. We designed it around a diary that already has hearings in it.
Can we start small and grow?
That is what Compete is for. The plan is quarterly, so the retainer can move up when the numbers on the dashboard say it should, not because somebody upsold you.
Do you work with firms outside Madrid?
Yes. Exclusivity is by territory and practice area, so a firm in a provincial capital is often a better fit than another Madrid boutique in a crowded area.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.