PR and media relations for law firms
Authority is not declared on your own site, it is granted somewhere else and linked back. This item places the firm in the house media network and in trade press, and turns every milestone into something a journalist can actually use. Measured in mentions, links and domain authority.
A 30-minute video call. The audit document and the 90-day plan.
The journalist calls the same three names
When a reform lands, the paper needs a lawyer to explain it before six o’clock. It calls whoever answered last time. You were not in the address book, so a firm two hundred kilometres away got the quote, the link and the enquiries that came after it. Being available is a system, not luck.
PR & Media
One article a month in the house media
A signed piece in Veredicto or the Media + Labs network, written with the partner and linked back to the practice area it belongs to.
One third-party appearance a quarter
Trade or regional press: a comment, a column or an interview, pitched with an angle a newsroom can use on the day it lands.
Press releases for every milestone
A new partner, a new office, a new practice area, a ruling worth explaining. Written, distributed and followed up.
A journalist-ready dossier
Partner biographies, areas of comment, photographs and a direct line, so being called is easy and being quoted correctly is likely.
Reactive commentary
When a reform or a landmark decision breaks in your area, we have a comment out the same day, because the second day does not get published.
How it runs
- 01
01 · The areas of comment
We agree what the firm speaks about publicly and, just as importantly, what it does not. A partner who comments on everything is quoted on nothing.
- 02
02 · The address book
The journalists who cover your area and your territory, with what each one publishes and when they need it by.
- 03
03 · The calendar and the alert
A planned rhythm of one article a month, plus a standing alert on the reforms and decisions that would put you in a newsroom’s hands the same afternoon.
- 04
04 · The record
Every mention logged with its link and its date. Authority is cumulative and it needs to be counted, not remembered.
What changes
The firm is in the address book journalists reach for when your area is in the news.
Links from real media raise the authority the search rankings depend on.
A prospective client checking your name finds coverage, not silence.
Referrers see the firm cited by someone other than itself.
Who we work with
Personal injury and liability
The speciality of the house: the enquiry that is searched for once and decided in a day.
Family and succession
A long, private decision: the client reads for weeks before anyone calls.
Employment
Two clients in one practice: the dismissed employee and the company that needs a retainer.
Criminal defence
The most urgent enquiry there is, and the one where restraint matters most.
Commercial and tax
A long sale to a board: the retainer is decided months before anyone asks for a proposal.
Boutique firms
Two to fifteen lawyers, one speciality, and no marketing department to run it.
Questions
Do you guarantee we will appear in a given newspaper?
No, and anyone who does is either paying for it or misleading you. We guarantee the volume of work: one house-media article a month, one third-party pitch per quarter and reactive comment when your area is in the news.
What is Veredicto?
The legal title of the Media + Labs house. VerdictStudio is its commercial twin. Publishing there is a real placement with a real audience, and we label it as ours rather than passing it off as third-party coverage.
Can you talk to the press about a live matter?
Only within what the client authorises and the profession permits, and never predicting an outcome. When the answer is no, the answer is no, and we find another angle.
Who writes the signed articles?
We draft from an interview with the partner and the partner signs. The idea and the judgement are theirs; the deadline discipline is ours.
Related services
Content & SEO
Eight pieces a month, reviewed to legal standards, and the rankings that carry them.
Newsletter & CRM
A fortnightly newsletter, a segmented CRM and three automations that stop enquiries going cold.
Social
LinkedIn three times a week for the partner and the firm. Measured in enquiries, never in likes.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.